While incentives bring excitement and boost sales, do we always need them in a fiercely competitive sales landscape? Join me as I delve into these questions and provide insights. 

Ok I’ve wrapped up all the Yellowstone shows and had a bourbon epiphany! Tate Dutton spins the saga full circle. Join me for a drink and a wild ride through 1883, 1923, and Yellowstone as I  start predicting the Dutton legacy’s cosmic loop...

In my distributor days I dreaded doing resets but when I became a supplier I valued them in my strategy. Here is a quick synopsis of an article I wrote on Linkedin for www.xenbev.com. Cheers

I needed a beer and a quick rant about the unfortunate news of Oskar Blues closure of its Austin facility. This is tough news and I pray not indicative of what's to come in the Craft Beer World. I wanted to give a quick synopsis of my experienc...

I read this great article from the SA Express about the possibility of survival for breweries in Central Texas. The game has changed, but will breweries adapt and overcome? Check out the article here: https://www.mysanantonio.com/food/article...

There are so many things I wish I would have done differently as a Sales Rep... Of course you cant change the past but what I can do is share a few lifestyle mistakes I made and maybe you can do better. Check out my advice and let me know what ...

I read articles from Craft Beer Times  and

Enjoy as I discuss a truly divisive topic that has plagued the Beer World for over a decade......

Some people are just destined for greatness, pulled themselves up from their bootstraps, started from the bottom...you get the idea. Is this truly how they got to the top? Very doubtful, I reminisce on an age old tale  of greatness and the...

So after a beer or two I’ve decided that Game of Thrones dropped the ball on Dorne (in numerous ways). Listen to me make my case and reprimand me in the comments. Cheers #gameofthrones

So sometimes I drink beer and my mind wonders......and I realize stuff is all wrong so I rant about it. I'm not by any means an expert on the Sopranos but can someone explain this episode gaff to me!

Ok so let's Part II this and discuss some of  the logistics of the business that changed to improve efficiency and time. How can we get product delivered without getting drivers robbed? Find out in this 2nd helping of Sooo...That Didn't Ag...

I'm back and I am starting a quick series on some of the moments and ideas that haven't stood the test of time in the Beer World. Let me know your thoughts and enjoy!

One of my listeners asked me to sample and review some beer and I nver refuse to drink beer and rant! Enjoy listening to me gulp down two brews from Interboro Spirits & Ales: CU4TRO  there collabo with the Rap Collective Run the Jewels...

After reading the Ekos article "Why Breweries Fail" I decided I wanted to make a quick excerpt of my own. Before you start a brewery you need to consider these 3 th...

Once again I feed into my Simon Whistler Top Ten Listing Addiction and present a list of the 10 best traits, tactics and techniques for sales reps. Let me know what I missed! Adventures in Beer Selling has its very own Craft Beer Store. Order t...

My colleague Hodge and I travel down to the Rio Grande Valley to sell craft beer. Unfortunately my colleague was uneducated on a vital rule when roadtripping and it nearly cost our freedom at border patrol! 

When I was an in-the-field Rep my biggest fear was to need to use the restroom but not have anywhere clean to go. Through my years I established some great, CLEAN locations for "handling your business". Here's my list, let me know what I missed...

This time "flight" may be the better option! Enjoy a few more stories of how I become desensitized to the everday craziness of beer selling on the dangerous east side. Support the podcast here: https://ko-fi.com/kofitheoriginal

My old boss Terry never believed me...Especially when it came to the questionable activities of my area. In this episode I recount how Terry found out the hard way what goes down in the city. Support ...

This will be a bit different from my usual carefree, unscripted stories. I wanted to drop my 2 cents on Southern Star's cancelling of the event that would feature Kyle Rittenhouse. I give a quick synopsis on why I believe this decision was made...

To sell anything you need to be ok with conflict. To sell beer in the rough part of town you really need to embrace conflict. Here is the first part of my Fight or Flight series, discovering some of my most tense moments in the beer industry.

Recently a manager at a popular restaurant chain told her employees they better not call in! I have always had issues with employees that make it a habit of calling in sick. Especially when I am picking up the slack!!!

How are you going to sell more beer in 2023? Tell your customers to expand their box!  Here I discuss the power of diversifying with craft beer and how I found success thinking creatively. I wrote a 2 part story on this for my boys at

What makes a genius? You have to be able to think critically and creatively above all your peers even at a disadvantage. One time in my territory, 3 guys robbed 3 banks in less than an hour! Pulling off a heist to me is genius and the transfer ...